Advertising Agency-Voted #1 Team by Local South Carolina and Lowcountry Advertisers
- Known as one of the best online ad organizations in the Lowcountry of South Carolina
- Established digital campaign team offering full service programs for local business
- Convenient location in Okatie, Bluffton and northern and southern Beaufort county
- Complete web business for digital display and brand promotion services
- Endorsed as a 5 Star brand by clients and colleagues
- Offering full service and turnkey Internet solutions for all types of companies
- Providing campaigns for the top 10 social media platforms
- Voted best firm for creative, publicity and branding channel positions
Internet, digital advertising produces the revenue needed to grow your business. In today’s local business environment a consistent supply of new clients into your business is required for long term financial stability for your company. Consistent brand promotion and precise audience acquisition from carefully selected ad channels produces a well balanced conversion rate for your product and services offerings. Setting up a balanced advertising plan including creative placement campaigns for local web search, social channels, ecommerce platforms and your website will deliver the revenue for your business.
The major advantage of online, digital advertising is the Internet is always open and your target audiences are continuously available for engagement with your promotional and creative ad campaigns. The public is constantly using the Internet such as the social media channels, shopping and searching for all types of information, goods and services. For example, when people are using web browsers on their devices to search, the first information they see on their displays are text advertisements at the top of the results page; pay per click (PPC) text ads. Depending on how many businesses are advertising their products and services, there may be several advertisements on the visible results page. This type of search page advertising is defined as search intent promotion; advertising to the public intent to find a good or service. If the search was initiated by a written or spoken phrase such as florist, then the advertising content on the page are florists advertising their products and businesses.
Another form of search intent advertising is to show graphical ads (banner ads) on web pages which are part of a digital display network. So using the same example of the florist, when the searcher visits a website such as a news site or a weather app, then they would see a rich media ad for a local florist advertising their products and or services. If the searcher clicks on the webpage ad, then the browser opens the florist’s website. Even more specificity is available in this scenario as to engage the searcher to end up on the florists webpage which exactly matched the type of product which matched the intent search exactly; such as a web page to order a dozen red roses. This type of advertising has enormous opportunity for engagement specificity.
Even more promotional opportunity is available for your business once a potential customer reaches your website from a paid advertisement. You may employ a retargeting strategy on your website to further enhance your online advertising opportunity. With the retargeting option put into place, your online ads will be shown to the potential customer as they browse the internet for a time period designated within your promotional campaign. This web strategy is very powerful; just like having a full time sales associate following up with your clients in an effort to close the sale. Companies such as Amazon have shown a vast increase in revenue by incorporating followup advertising to their website visitors. Retargeting and remarketing strategies to promote products and services are also available for social media and ecommerce advertising.
Another powerful option to enhance your ad campaigns is to refine your target audience by the devices they use to browse the internet and their location while using these specific devices. Ad delivery may be selected by country, state, city and zip code. Some ad services allow you to define an area within a circle drawn on a geographic map. The area inside the circle defines the ad delivery location. For example, selecting a circle around a college campus would define the ad delivery locations within the area of the circle. Specific ad delivery to smartphones may be further refined by uploading a list of street addresses to the ad network platform. Promotions would then be delivered to all smartphones identified as being within a defined area around the street addresses. You may have heard about these smartphone ad delivery options often called geo fence, ad delivery.
Even more ad opportunities are available by using video as the digital, creative content for the advertisement. Video is commonly thought of as the ultimate engagement form of online advertising. Just about every case study in the last five years shows video to have higher engagement and conversion rates than text or graphical, online ads. YouTube, Facebook, Twitter, Instagram, LinkedIn and Reddit are examples of the opportunities to employ video to deliver your advertising story to your potential clients. Video ad media may also be used with the digital display network of websites for advertising and promotional content distribution.
The digital display network of websites available for your advertising strategies is vast. In an article published in March of 2019, Adespreso reports the following statistics,
“There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population. But one of the best aspects of the Google Display Network is that it lets you specifically target your audience based on a whole mess of different criteria.” Adespresso, March, 2019.
The opportunity to get your company brand and message out to the public is really powerful. However, the opportunity is available to all businesses; this is the rub. Advertising on all networks whether using text ads, graphical banner ads or video advertisements as the delivery media is competitive with your neighboring businesses. Competition for the available ad space sets the pricing for the advertising availability and thus your ad spend. The more time invested in promotional ad planning and management will increase the efficiency of your customer acquisition and allow you more flexibility with your ad placements.
